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TableTab

TableTab is a tech startup offering restaurants a contactless dinning option. I led a marketing team of three people. We created a brand and formed guidelines to follow. Also, revamped its social media presents and created multiple ad campaigns both B2B and B2C. The highlights are shown below.

Advertisements

B2C: Sit-Order-Pay

  • Goal: Gain brand awareness and promote the TableTab App.
  • Length: August 26 - September 7, 2020
  • Results: Reached 2,048 people and received 17 link clicks ($2.08 CPC). The video was played 4,532 times. Led to an increase in restaurant customers using app.

B2B: Do You Know A Restaurant?

  • Goal: Generate leads of restaurants interested in partnering with TableTab
  • Length: October 17 - December 17, 2020
  • Results: No Data. Strickly involved with this ad's creation.

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